The person who managed to transform part of the America’s junk culture into elegant fashion deserves my attention even if this means not speaking about interiors for once. Jeremy Scott‘s first collection for the historic, innovative, fun Italian brand Moschino creates lady-like silhouettes combining McDonald’s colours and symbol, Sponge Bob Squarepants’ faces, popcorn packaging and much more; the result is explosive and confirms that Jeremy Scott is not just the worthy heir of this fantastic subversive brand but also a very talented avant-garde designer.
“McDonald’s is a part of our everyday lives,” says Scott to a journalist from The Guardian a few months after launching the inaugural autumn/winter 2014 collection (full article here) “When I design I always pull from things that are significant to me. In my work I search for happiness and then try to convey that joy in the clothes.”
Thankfully something refreshing and light for once.
P.S: I wish I could wear one of the dresses in the photo far below for my next birthday. What do you think, is he going to lend one to me?
6 October 2014