After many years working for a big and troubled Italian company, a friend of mine decided to move to Amsterdam with his wife searching for a better quality of life. He’s, among other things, collaborating with Archichef, a creative studio that focuses on a fusion of architecture and food design. They believe that the food experience should involve all of the senses and they have come up with some really good and sustainable concepts of presenting delicious food. I like the idea of sewing the edges of paper together to make little bags, it creates a heightened sense of expectation of discovering what’s inside. I like the idea of drawing on paper cloth making it unique and using an egg carton as a tray. Well done guys, keep up the good work.
1 October 2012