It’s not just about clothes

in Arts+ Crafts
It’s not just about clothes. Not anymore. It’s about delivering an idea and catching the public’s attention with captivating sets, music, smells (for instance DSquared had models smoking on the catwalk).
Dolce Gabbana staged Sicilian-style women in a cabaret scene (Spring/Summer 2012), Louis Vuitton put their models on top of white horses in a fabulous merry-go-round (Spring/Summer 2012), Chanel headed by Karl Lagerfield created an undersea world (Spring/Summer 2012), Manish Arora had some guys painting graffiti on stage  matching the colours of the collection (Autumn/Winter 2012-2013), Jill Sander built elegant white and glass displays containing picturesque compositions of flowers (Autumn/Winter 2012-2013).