The best thing about having a blog is that people write to you to present their products, their art-facts or simply to signal cool stuff. That is exactly what happened a few days ago when my stylish cousin Piero sent me a message with the link to Chilly’s bottles, saying that it might be good material for my blog and here I am, presenting these beautiful objects!
In the last few years, quite a few people have asked me information about writing a blog.
I believe it is difficult for a lot of people to understand just how much work is involved in keeping a blog until you do it. First of all you need to have something to present and something to say, you need interesting content.
Sometimes you struggle to find a variety of subjects to write about and sometimes you find a couple of great ideas in one day.
Then you need to source the photos or take the photos yourself. Often the images need to be post-produced a bit or at least cut. Of course you always have to acknowledge the author of the photos or at the least the source because sharing is caring if it is done in a fair way.
The next step is the text. I write in English and Italian which is a bit tricky because I have to be careful to not lazily translate from English to Italian or vice-versa but try to deliver what I want to say in the best possible way in both languages.
The quality of my writing depends on when I write a post as well, on how tired I am or how much time I have.
I get work through my blogging but I work as well for a production studio and as a freelance interior designer and personal shopper (even if all these things are really entangled).
When you have finished with the content, you need to put in all the key words otherwise nobody will find your post.
When the post is published, you enter the social media world and honestly it feels you need a full time staff just to do that properly.
Being significantly present on the social media requires a lot of time that often I don’t have so I do what I can.
So, in brief, blogging is time consuming. So before starting a blog, make yourself sure you really want to do it otherwise you will be discontinuous.
From this analysis, it is also clear it is easier to have a successful blog, when you have money to invest in the project and people working for you. Still if your content is not captivating, you will never get there.
Me, I love doing it and I wish I had more time and funds to invest in it but so far I can say I have had a lot of satisfaction blogging, I have learnt a lot and I am proud of what I have done.
Obviously it has taken hundreds of hours and tons of determination but that is for everything I suppose.